Most organisational transformations fail not because the idea was wrong, but because the spread model was wrong. Change that sticks looks less like a project and more like a movement. The models here are about that difference — designing for the social spread of change rather than the administrative management of it.
- FIG. 01 — SIX PRINCIPLES OF MOVEMENT BUILDING
Six Principles of Movement Building — Greg Satell
Change is a movement, not a project. Six principles — a keystone change, a plan, a network of small groups, values that replicate, platforms for participation, and the hardest one, surviving victory.
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